Celebrate the Small Things is a weekly celebration created by VikLit and now hosted by Lexa Cain to celebrate the happenings of the week, however small or large. You can learn all about it and sign up for it here.
Today I’m celebrating getting my van fixed, though I’m definitely not celebrating the large hole it made in my finances. I’m also looking forward to VT Comic Con coming up this weekend! Can’t wait to see the cosplay and all the exhibits! Last year, we had a lot of fun and sold some books. Hopefully, we can repeat that this year.
And now I’d like to welcome the fabulous children’s author, Stephanie Faris! She’s celebrating the release of her Piper Morgan books, and she’s here to share some tips on how to balance writing and the dreaded marketing. Don’t miss the Giveaway at the end!
Take it away, Stephanie!
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Writing While Marketing Your Books: Finding the Right Balance
by Stephanie Faris
For authors, writing a book is only the beginning. We go through multiple rounds of revisions before our books see the light of day. In the weeks before and after release day, life is chaotic as we do everything we can to get the word out about our books. Children’s authors do school visits in addition to social media marketing, mailings, and bookstore schmoozing most authors do. It can easily become a full-time job, even if you already have a “day job” that takes up 40 hours of your week.
At the same time, though, most book marketing experts will tell you that the best marketing you can do is to write another great book. When a reader discovers one of your books, she’s more likely to look for other things you’ve written. But how can you find time to write when you have a book to promote? Here are a few tips to help you with the juggling act.
Set a Schedule
One option is to set time aside every day to work solely on writing or marketing. You may find that you do your best writing first thing in the morning. If so, set your alarm clock to wake you an hour before everyone gets up and find a quiet place to write. Dedicate 30 minutes to an hour each day to working solely on your marketing efforts, as well.
Use the Pomodoro Technique
Many professionals now use the “sprint” method to ignite productivity. With the Pomodoro Technique, you work for a set period of time (generally 25 minutes), then take a short break before working for another interval. Don’t allow yourself to do anything but the designated task for those 25 minutes. You’ll be surprised how much you can accomplish in a given day.
Write AND Market
At some point in your career, you’re going to find yourself sitting awkwardly at a table alone in the middle of a bookstore. Customers will walk by, smile at you, then ask where the restroom is. If you’re lucky, they’ll stop and ask you some questions about your book. This interesting article from author Peter Damien says when you stare at passersby, they see you as the equivalent of the DirecTV salesperson at Sam’s Club. He has found that people are much more likely to approach if you look moderately busy. So take a pen and paper and write longhand. Or catch up on your reading.
Learn to Say No
This is one of the hardest things for all of us, but my freelance-writing friends are always pointing out that, “’No’ is a complete sentence.” As your schedule gets busier, become more selective in how you spend your time, turning down things that won’t sell a minimum of ten books (unless you simply want to do them for fun).
No plan is perfect, but hopefully these tips will help you find a little more balance in your writing/marketing life. If you have any tips for being more productive, I’d love to read about them in the comments!
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Piper Morgan
By Stephanie Faris
When Piper Morgan has to move to a new town, she is sad to leave behind her friends, but excited for a new adventure. She is determined to have fun, be brave and find new friends.
In Piper Morgan Joins the Circus, Piper learns her mom’s new job will be with the Big Top Circus. She can’t wait to learn all about life under the big top, see all the cool animals, and meet the Little Explorers, the other kids who travel with the show. She’s even more excited to learn that she gets to be a part of the Little Explorers and help them end each show with a routine to get the audience on their feet and dancing along!
In Piper Morgan in Charge, Piper’s mom takes a job in the local elementary school principal’s office. Piper is excited for a new school and new friends—and is thrilled when she is made an “office helper.” But there is one girl who seems determined to prove she is a better helper—and she just so happens to be the principal’s daughter. Can Piper figure out how to handle being the new girl in town once more?
Stephanie Faris knew she wanted to be an author from a very young age. In fact, her mother often told her to stop reading so much and go outside and play with the other kids. After graduating from Middle Tennessee State University with a Bachelor of Science in broadcast journalism, she somehow found herself working in information technology. But she never stopped writing.
Stephanie is the Simon & Schuster author of 30 Days of No Gossip and 25 Roses. When she isn’t crafting fiction, she writes for a variety of online websites on the topics of business, technology, and her favorite subject of all—fashion. She lives in Nashville with her husband, a sales executive.
Website Blog Facebook Twitter Instagram Amazon
What other celebrations are going on out there? Any tips to add? Don’t forget to enter the Giveaway!
© Lori L. MacLaughlin and Writing, Reading, and the Pursuit of Dreams, 2016. All rights reserved.
Until I started blogging, I never had a clue how much work goes on in the background when an author publishes a book. I guess TV had lead me to believe an author spent their days writing and occasionally attending an event in their honor. Over the past few years, I’ve come to understand that for the most part authors really have to love what they do. Otherwise, why do all that hard work and long hours. We readers owe a huge thanks to authors like you Stephanie. Thanks and keep up the great work.
Thoughts in Progress
and MC Book Tours
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For writers, it’s not just about the writing anymore. It’s marketing and so much more. Thanks for stopping by!
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I love the way TV shows and movies portray writing. Authors are always handed an advance check for hundreds of thousands of dollars before their agent/editor has even SEEN their book. Then they go to a cabin somewhere and don’t write for months while their agent/editor harasses them constantly about finishing the book. If they do a booksigning, there’s ALWAYS a long line that conveniently ends when they need to get up and leave. Of course, that’s because authors at Stephen King’s level are the ones writing the books that get made into movies about authors…and screenwriters seem to take a cue from those books when they decide how novel-writing must work! That’s all I can figure, anyway. You’d think screenwriters would at least research what being a novelist is all about!
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I second that, Mason! I love writing but hate all the marketing involved. What is it they say, “write and the readers will come.” No, wait! That was a movie baseball field. Oh well, I write anyway and hope they will come… 😉
http://www.valeriecapps.com
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Very interesting article. I’ve already started doing pomodoros with my writing and to accomplish household tasks. There are so many uses for the technique!
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I’m not quite that ambitious with my household tasks! I used to sit down at the top of each hour and write until I reached my goal, then spend the rest of the hour doing whatever I wanted. That seemed to work for me for a while!
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Yes, it is interesting. I haven’t tried it yet. I’d be interested in hearing how it works for you.
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Excellent tips! I have to learn to be more balanced. Some days I spend more time online than I should.
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ALWAYS! It’s way too distracting.
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That balance is elusive. And yes, I do the same thing.
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Thank you so much for hosting me, Lori! Sorry to hear about your van, but glad you got it fixed. Have fun at Comic Con!
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You’re welcome, and thanks! I’m looking forward to it.
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Great post; great tips! I especially like the statement, “‘No’ is a complete sentence.”
http://www.valeriecapps.com
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I really liked that one, too. 🙂
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I also like, “God give me the confidence of a mediocre white man!” That one goes around a lot in writing groups.
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Love your blogs, Lori!
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Thanks so much, Val! And thanks for visiting!
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Balance and marketing are the two greatest challenges I think a writer can have. I gaze too long at the sunrise while I should be dragging the pots out to sun. I love the idea of looking busy and the atmosphere alone provides ample inspiration for writing – especially long-hand.
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LOL, I LOVE this. So poetic! “I gaze too long at the sunrise while I should be dragging the pots out to sun.”
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Cars are like yachts, which are said to be a hole in the water you throw money into. There’s no getting around it, but you have to have wheels. Yay for Comic Con! I hope you sell a bunch of books! Huge congrats to Stephanie! I’m seeing he books all over the blogosphere!
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Thanks, Lexa! And good advice on boats. My husband’s been thinking about getting one.
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Ha, ha, “a hole in the water you throw money into.” I love it. The problem we have up here is that the brine they put on the roads in the winter to keep them from being icy eats up the undersides of the cars so everything underneath rusts out and leaks. Major pain in the wallet.
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Lori — have fun in VT!
Stephanie — it is definitely a balancing act, something I continue to struggle with.
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I have to figure it out this fall somehow!
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Thanks, Yvonne! And Stephanie, when you figure it out, let me know.
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I think the marketing part is at least as challenging as the writing part. Hope you have a great time in VT Lori. Happy weekend everyone.
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I’d say MORE. I’d take spending an afternoon troubleshooting a plot problem over public speaking any day!
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Me, too!
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Thank you, Deanie! The marketing part is definitely a challenge.
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Wonderful advice, Stephanie! I am working on finding the balance and it isn’t easy. I appreciate all the help I can get. 🙂
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I know you are! You guys have been doing a TON of promotional events. I’m in awe.
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Thanks for the tips on marketing. I love the idea of writing another book. That’s what I want to spend my time on anyway.
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Yes, so do I!
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Loved the promodora technique. Yep, thats about how I have to write also; keep it in the chair and don’t let anything distract for that set amount of time. Its a shame writers also have to do their own promotions these days; but perhaps that gives us all a special appreciation of the work involved.
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And there’s certainly a LOT of work involved. 🙂
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These are nice tips. I especially like the Comodoro Technique. I’ll have to try it. I certainly could use the breaks from my computer. Also the tip about looking busy at a book signing. Clever. Piper sounds like a cute protagonist. Love the idea of her joining the circus.
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I’ve found that looking busy is definitely better than sitting and doing nothing.
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Great tips, thanks! I like that 25 minutes at a time rule. Mostly because my day job is also sitting at a computer, and my back suffers from sitting all day.
Good luck at Comic Con! I enjoyed the one here in Denver.
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Thanks, Shannon!
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Hurray for the fixed van. I hate it when my vehicle’s out of commission. Thanks to Stephanie for all the good ideas. They’re great.
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So do I. It makes everything so much more complicated.
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Car repairs are sometimes the bane of our existence. Okay, that’s a big dramatic. But, they are hard to swallow because they are usually always unexpected AND costly. We need our vehicles and yet we hate to spend the money. Great blog with lots of good ideas and reminders. Found you through the #CTST blog hop. http://www.dianeweidenbenner.com
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They’re certainly one of the banes of my existence. And costly is right. Not much I can do about it, though.
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Hooray for the fixed van!
A huge thank you to Stephanie Faris for the good ideas and the links.
And, congrats to Stephanie, too!
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Thank you, Tyrean!
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Grats Stephanie. And I hope comic con went well for you, Lori!
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Thanks, Loni!
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I know–I’m late to the party. Go Stephanie!
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Thanks for stopping by, Jacqui!
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